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07 May 2020

Getting the Message Right

One of the reasons that I stepped into the COVID debate is because I thought the messaging was very confusing.

Having been involved in health promotion and communication since the 1980s, I know how challenging yet vital it is to deliver user-friendly information to the public. If a message doesn't make sense, people don't pay attention or they treat it with derision.

I'm really proud with what Australians have done, how we've followed the rules by homeschooling our children, working from home and following the prescribed social distancing measures but we're not out of the woods yet. I think we need to take the brakes off slowly and carefully.